Nick Pelling, an inventor, and a computer programmer came up with the ‘Gamification’, in 2002. Then in 2011, when Gartner used it in its ‘Hype Cycle’, the term became an official buzzword.
Today, Gamification is one of the trendiest topics. People and companies are finding ways to implement it in all aspects of life. People want it to enhance the quality of life and companies are looking to motivate employees or increase user engagement through this platform. But do we really know what it is?
This article is written in order to explain what Gamification really is. We will explore its different dimensions and so read on to understand better.
What is Gamification?
The coiner of the term, ‘Gamification’, Nick Pelling defined it as the process of applying game-like UI design to translate automated transactions in a quick and fun manner.
However, the modern definition of Gamification is the application of game-playing elements to other activities.
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In simpler terms, Gamification is the art of taking all the fun of games and applying it to productive real-world activities. Nowadays, it is used as an online marketing tool to increase user engagement. As the internet has amalgamated with every field of life, Gamification has become a hit in almost all industries including business, education, apps, and life coaching.
If your client or target audience has access to the internet, you can engage them with your product or service through Gamification. Likewise, people with access to the internet can get into the Gamification zone to enhance their cognitive reasoning. Talking about the internet, you might want to look into Spectrum bundle deals to find out about the internet plans that supply you with supreme speeds while being budget-friendly.
What is the reason behind its popularity?
Gamification is an ideal solution to the issue that we call user retention. With Gamification, businesses can offer incentives to their customers and the encouragement to collect rewards can immediately lift their engagement with your product or service.
The main thing is that Gamification is the sort of fun that we need without even knowing. Many people confuse Gamification with games, but you should know that they are not the same at all.
Games have rules to define skill and talent, however, Gamification picks out the finest aspects of games and puts them into non-game entities in order to inspire us to perform certain actions. Gamification is light, fun, and motivating. It allows us to examine and understand human nature like learning, socializing, mastery, status, and achievement, closely.
Type of Gamification
Gamification is typically categorized as:
Domain Neutral Games
These games are used to interact with potential and existing customers. Domain Neutral games are general in nature and can be applied to any concept. These games are fun, simple, and induce excitement in the customers to win rewards and freebies.
These games are used to teach the customers about a product or service. They have a specific domain and are mostly developed as a simulated real-life scenario allowing customers to enhance their decision-making skills.
Key Elements of Gamification
The three key elements of Gamification are discussed below:
Motivation plays as the ‘Why’ in these games. It is the force that excites the users to care about their actions.
Mastery plays as the ‘How’ in these games. It is the set pattern of rules and skills that users need to complete a specific action. Gamification is based on persistence and skill.
Triggers play as the ‘When’ and ‘Where’ in these games. Triggers allow users to actually implement their actions to win when an opportunity presents itself.
What can you do with Gamification?
The uses that come with Gamification are next to numerous, however, we will discuss the main ones here.
Increase engagement and awareness with a brand
Gamification incentivizes customers to engage and increases their chances to understand a brand. This way they can earn rewards and freebies.
For example, Buffalo Wild wings ran a gamification campaign that resulted in a 500 percent increase in engagement and more than 100 million social impressions.
Improve Onboarding and Retention
Game mechanics can aid in improving the activation, retention, referral, and revenue phases of a company.
For example, Domino’s Pizza increased its sales revenue by a whopping 30 percent with the help of gamification in its app. Nike+ experience is a driving force for more than 5,000,000 users.
Improve Sales and compliance
With Gamification, companies are able to surge compliance with their internal systems. Sales can be improved and it also supports effectiveness.
For example, Spotify’s improved gamified solution in place of annual reviews has increased voluntary participation by 90 percent. Google’s Travel Expense System resulted in 100 percent compliance of employees for their travel expenses.
These are just some of the major case points of Gamification. You can even use Gamification to supplement user happiness. Such interaction is called delighters. These delights can instantly result in customer satisfaction increasing brand loyalty.
Components of Gamification
A Gamification model has the following components:
Players are your customers or users. In Gamification, they are called players.
Win State is the ultimate goal within the Gamification loop. The point where player goals and your business objectives match, is called win state.
Actions are the steps that are important to accomplish goals and reach a win state.
Analytics is developed to recognize closely if your efforts are translating well.
Feedback Systems allow a proper understanding of things that can be bettered.
These are the integral components of any Gamification model and without all these elements, your model would not have a complete state or it will lack effectivity.
How to Build a Gamification model?
Developing a Gamification model is quite similar to developing just anything. You can follow these steps:
- Understanding the mission of the game from a business point of view and player’s point of view.
- Identify the goals and settings that the game requires to be completed.
- Design the potential approaches a player can take.
- Make a prototype of the solution and test it for efficacy.
- Repeat the solution to ensure its effectiveness.